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100% Kona coffee claim investigated by Hula Daddy

100% Kona coffee claim investigated by Hula Daddy

by andrew | Feb 26, 2012 | hawaii, industry, quality, roasting

A bold experiment conducted by Hula Daddy Coffee has given credibility to the argument that the average quality of 100% Kona coffee is damaging Kona coffee’s brand integrity as much or more than Kona coffee blends. I’ve made similar arguments favoring...

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Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises development agencies, government, private coffee businesses, and institutional investors worldwide how to create and capture value from coffee production and trade.

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