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100% Kona coffee claim investigated by Hula Daddy

100% Kona coffee claim investigated by Hula Daddy

by andrew | Feb 26, 2012 | hawaii, industry, quality, roasting

A bold experiment conducted by Hula Daddy Coffee has given credibility to the argument that the average quality of 100% Kona coffee is damaging Kona coffee’s brand integrity as much or more than Kona coffee blends. I’ve made similar arguments favoring...

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Andrew Hetzel, the guiding force behind Coffee Strategies, is a globally recognized expert in coffee market analysis, trade, and production. Leveraging his extensive knowledge, he advises development agencies and banks, governments, private coffee enterprises, and institutional investors on optimizing value creation and capture within the coffee industry.

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