by andrew | Jul 30, 2006 | ideas
Underscoring the need to adequately finance your business and negotiate preferable lease provisions for your coffee shop, another well-intended, but poorly planned business fails. Another case of bad business planning and finger pointing… On the bright side,...
by andrew | Jun 23, 2006 | ideas, retail
Latte art is popular among the barista trade; videos show master baristas adorning their cappuccinos with creative and sometimes whimsical designs in milk: flowers, holiday symbols, even a skull and crossbones — but does this really help you sell more coffee?...
by andrew | Feb 19, 2006 | ideas, marketing, retail
There is a natural tendency for new coffee business owners to try to attach some familiar brand identity to their own when planning a new concept. Take for example, the promotion of a name brand of coffee from Seattle or Italy – theoretically as representing...
