Using Social Media to Develop Customer Relationships

I liked this short and sweet article in the Milwaukee Journal Sentinel this morning that highlights the importance of using social media (blogs, Facebook, Twitter, etc.) to develop a personality for your business. The concepts presented are realistic, particularly the...

Unhappy Coffee Customers Rarely Complain

Question: I hear all positive comments and few complaints from customers about my coffee, how do I know when something is wrong? Consumers will not complain or offer constructive advice because they are not confident in their ability to taste and evaluate coffee, and...