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Starbucks dropping coffee from logo

Starbucks dropping coffee from logo

by andrew | Jan 5, 2011 | business, marketing, oddities, retail, starbucks | 1 comment

Remember when Starbucks pledged to return to its roots and focus on core coffee business? Well, it’s time for those roots to get a new bleach job. Today in yet another move that has confused brand marketers flipping their calendars ahead to April 1st, Starbucks...

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Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises government authorities, development agencies, coffee businesses, and institutional investors worldwide how to create and capture value from coffee.

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