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Juan Valdez Cafe: Starbucks Latin-style

Juan Valdez Cafe: Starbucks Latin-style

by andrew | Aug 1, 2010 | marketing, news, origin, retail, starbucks

Brazil’s largest business magazine, Exame, takes a look at Juan Valdez Cafe’s origins and plans for expansion worldwide, crediting Starbucks as an influence. The article Starbucks à moda latina, or “Starbucks Latin-style,” discusses the...

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Andrew Hetzel, the guiding force behind Coffee Strategies, is a globally recognized expert in coffee market analysis, trade, and production. Leveraging his extensive knowledge, he advises development agencies and banks, governments, private coffee enterprises, and institutional investors on optimizing value creation and capture within the coffee industry.

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