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Market Spotlight: Lighter roasts enticing coffee lovers

Market Spotlight: Lighter roasts enticing coffee lovers

by andrew | Apr 29, 2008 | industry, news, starbucks | 1 comment

Lighter roasts enticing coffee lovers by Lauren Shepherd, Associated Press Coffee lovers, burned out from the dark roasts popularized by some gourmet specialty coffee chains, are increasingly turning to lighter-roasted beans for their daily pick-me-ups. Coffee...

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Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises development agencies, government, private coffee businesses, and institutional investors worldwide how to create and capture value from coffee production and trade.

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