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Starbucks dropping coffee from logo

Starbucks dropping coffee from logo

by andrew | Jan 5, 2011 | business, marketing, oddities, retail, starbucks | 1 comment

Remember when Starbucks pledged to return to its roots and focus on core coffee business? Well, it’s time for those roots to get a new bleach job. Today in yet another move that has confused brand marketers flipping their calendars ahead to April 1st, Starbucks...

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Andrew Hetzel, the guiding force behind Coffee Strategies, is a globally recognized expert in coffee market analysis, trade, and production. Leveraging his extensive knowledge, he advises development agencies and banks, governments, private coffee enterprises, and institutional investors on optimizing value creation and capture within the coffee industry.

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