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Bulletproof coffee: latest coffee health craze

Bulletproof coffee: latest coffee health craze

by andrew | May 10, 2015 | health, marketing, oddities, quality

About three or four weeks ago I started receiving calls from journalists reporting on the latest fad plaguing the coffee industry, called “Bulletproof Coffee.” Promoters of the Bulletproof brand of lifestyle products claim that buying (I jest not)...

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Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises government authorities, development agencies, coffee businesses, and institutional investors worldwide how to create and capture value from coffee.

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