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How a coffee business can attract press coverage

by andrew | Jan 24, 2009 | ideas, marketing | 1 comment

“I read a lengthy article about a local coffee shop in the paper this morning, how can I get my business featured in news articles?” As a part of your company’s public relations strategy, you should develop relationships with the editors, writers,...

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Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises government authorities, development agencies, coffee businesses, and institutional investors worldwide how to create and capture value from coffee.

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