Crop to Cup’s grounded promotional video

Crop to Cup’s grounded promotional video

In the age of social media manipulation and overused, overstated claims of “the finest, rarest coffee the world has ever seen,” it’s refreshing to see one company stand out with a unique form of advertising: humbly telling the truth. Shocking...

Using Social Media to Develop Customer Relationships

I liked this short and sweet article in the Milwaukee Journal Sentinel this morning that highlights the importance of using social media (blogs, Facebook, Twitter, etc.) to develop a personality for your business. The concepts presented are realistic, particularly the...