by andrew | Feb 17, 2009 | retail, starbucks |
In development for 20 years, news of Starbucks instant coffee project was leaked 5 days before today’s unveiling, conveniently, just enough time for buzz to circulate over the weekend before the official announcement. The product, called “Via” will...
by andrew | Feb 13, 2009 | retail, starbucks
In Fortune Magazine’s article this morning, “Starbucks instant: Will it pass the taste test?” I voice my skepticism about both the approach and product, echoing the concerns of analysts from UBS and Piper Jaffray. Perhaps I and the other armchair...
by andrew | Feb 3, 2009 | economy, news, starbucks |
Just the words Starbucks Value Meal send a chill down my spine… a chill of reality perhaps, the acceptance that the chain really is just another fast food company. I’m quoted in the most recent Associated Press article this morning as saying...
by andrew | Jan 27, 2009 | news, retail, starbucks
In a move that is sure to make over-stressed coffee drinkers on doctor’s orders to avoid caffeine pop an artery, Starbucks announced today that they will no longer have a fresh brewed pot of decaf waiting for customers after noon. You’ll have to get in...
by andrew | Dec 1, 2008 | retail, starbucks |
Josh Hyatt of CFO Magazine writes about the concept of “fighter brands,” or low priced alternative brands designed to capture market share during weak economic times… like now, for example. Although not strictly about coffee, the article includes a...
