And in This Corner, the Price-Fighter

And in This Corner, the Price-Fighter

Josh Hyatt of CFO Magazine writes about the concept of “fighter brands,” or low priced alternative brands designed to capture market share during weak economic times… like now, for example. Although not strictly about coffee, the article includes a...
Starbucks: Big Investors’ Divorce Grounds

BusinessWeek: Vying with Starbucks

Starbucks’ announcement to close 600 stores has brought sadness from customers and employees, cheers from some competitors and Wall St., and last but not least, thousands of tasty press articles that need subject matter experts on the topics of retail coffee...
Intelligentsia Coffee reduces cup size

Intelligentsia Coffee reduces cup size

In a move that I applaud both for the action and for the press received, Intelligentsia Coffee announced today – with great fanfare – that they will be dropping the largest 20 oz drink size from their menu. Trust me, I’ve done the research,...