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Coffee chains pin hopes on free Wi-Fi

by andrew | Jun 3, 2008 | marketing, news, retail | 1 comment

In big coffee’s latest attempt to commoditize the former specialty coffeehouse experience, Starbucks and Caribou Coffee this week announced free or practically free WiFi promotions in the desperate hope that someone – anyone – will visit their...

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Andrew Hetzel, the guiding force behind Coffee Strategies, is a globally recognized expert in coffee market analysis, trade, and production. Leveraging his extensive knowledge, he advises development agencies and banks, governments, private coffee enterprises, and institutional investors on optimizing value creation and capture within the coffee industry.

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