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Coffee chains pin hopes on free Wi-Fi

by andrew | Jun 3, 2008 | marketing, news, retail | 1 comment

In big coffee’s latest attempt to commoditize the former specialty coffeehouse experience, Starbucks and Caribou Coffee this week announced free or practically free WiFi promotions in the desperate hope that someone – anyone – will visit their...

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Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises development agencies, government, private coffee businesses, and institutional investors worldwide how to create and capture value from coffee production and trade.

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