by andrew | Mar 19, 2009 | marketing, starbucks |
The tweet in question was from @MyStarbucksIdea, a marketing representative of Starbucks, which read, “Sbux VIA was an idea from a customer almost 20 years ago.” The message was posted at 8:32 AM HST (11:32 PST) on March 18th. The message was not a reply...
by andrew | Feb 19, 2009 | economy, news, retail, starbucks
MSNBC looks at the quickly shifting business model at Starbucks: is it all “part of a long-term strategy,” as suggested by company spokespeople or a series of desperate attempts to increase profitability? Read Starbucks’ strange brew of business plans and...
by andrew | Feb 17, 2009 | retail, starbucks |
In development for 20 years, news of Starbucks instant coffee project was leaked 5 days before today’s unveiling, conveniently, just enough time for buzz to circulate over the weekend before the official announcement. The product, called “Via” will...
