Video presentations and materials below are from day two of the WIPO Regional Conference on Adding Value to Coffee Production with Intellectual Property, held November 11, 2021. Day one’s conference recordings can be found here. Ethical Coffee Certification:...
Three hundred viewers joined the WIPO’s Regional Conference on Adding Value to Coffee Production with Intellectual Property on November 10 and 11. Participants heard about the value of geographical indications and intangibles in coffee; how to improve production...
Coffee is not known by medical science to cause cancer, nor it is considered a probable carcinogen by any accredited health organization. Nonetheless, California’s coffee shops will soon be required to display a cancer warning sign due to a recent state court...
The connection between aesthetics and people’s perception of value is something that has been long known and studied by sensory scientists but a direct link between latte art and coffee drinkers’ perception of coffee value has remained anecdotal: until...
Popular YouTube medical investigation series Healthcare Triage recently featured coffee and its impact on health. The results are not surprising to those of us working in the coffee or medical industries but still, the image of coffee as a vice persists despite...
This morning I was interviewed for a cable network television show about climate change and more specifically about its connection to coffee leaf rust. It was a short piece and it’s hard to say how much of what we discussed will be aired but I found the...