coffee business strategies

The Orange County Register chronicles the story of our good friends Joe and Deepa of Kona Joe Coffee. It’s really a nicely done piece: In Kealakekua-Kona, Joe Alban produced the world’s first trellised coffee on his plantation. A part-time resident of Orange County, Alban and his wife Deepa live on their 20-acre Kona coffee plantation [...]

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Hot off of the proverbial presses, the announcement that I will be instructing for the BEST Coffee School of Eugene, Oregon. Read: Eugene, Oregon (PRWEB) August 28, 2007 – BEST Coffee School announces that retail consultant Andrew Hetzel has joined the teaching staff of its specialty coffee training center in Eugene, Oregon. “Andrew brings a [...]

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Online registration is now open for the 2007 Kona Coffee Cultural Festival barista training workshop on Thursday, November 8, 2007. Register before October 15 and receive an “early bird” discount. Visit the registration website for additional course details and to reserve your space today!

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Read Andrew Hetzel’s article in the August, 2007 Tea & Coffee Trade Journal titled “Quality, Freshness and Service Continue to Boost Coffee Sales of Independents and Chains.” In the article, Andrew discusses trends and techniques that both independent and chain retailers are using to improve coffee quality and sales. Fine coffee is no longer the [...]

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