Coffee Value Chain Consultants
Adding Value to Coffee Production and International Trade
Value Chain Development
Coffee development consulting that increases the value of international coffee production and trade through improvements in policy, quality, capacity building, and market access for smallholder coffee farmers. Value chain analysis that helps guide policy and industry strategy.
Marketing and Trade Promotion
Coffee market analysis to guide decision-making. Business to business marketing: developing mutually-beneficial market linkages between buyers from high value markets and coffee producers worldwide; creating private public partnerships with the coffee industry.
Private Sector Consulting
Consulting services to improve the performance of coffee trading, importing and roasting businesses. Clients also include institutional investors seeking to learn more about global coffee market dynamics and opportunities.
Decommoditize coffee, increase productivity and differentiate to make smallholder coffee farming sustainable.
Asian Development Bank
Organization of a coffee industry trade association and support for the ADB Timor-Leste national coffee sector rehabilitation program
EU MARKUP Market Upgrade Access Programme
Coffee value chain market access training (marketing, communications, branding, sales and negotiation) and linkage activities for higher value differentiated coffee trade
Pacific Horticulture and Agriculture Market Access
Coffee market analysis and strategic plan for the Papua New Guinea PHAMA and PHAMA+ programs
DMCC Dubai Multi-Commodities Centre
Strategic planning, design and launch of the DMCC Coffee Centre in Dubai, UAE
Brazil Specialty Coffee Association
North America coffee market analysis and strategy for the Brazil Specialty Coffee Association
USAID in Myanmar and Yemen
Market strategy and coffee quality training for multiple donor projects for the Coffee Quality Institute, funded by USAID in Myanmar (Burma) and Yemen
Catholic Relief Services
Coffee quality training, coffee quality competition development and support for the CRS Borderlands cacao and coffee initiative in Ecuador
Soyuz Coffee Roasting
Coffee team leader for the design and launch of Soyuz Coffee Roasting, specialty coffee roasters in Kaliningrad, Russia
Coffee market experts quoted by consumer and trade media.
Mr. Hetzel said the New York specialty coffee scene was in its infancy just five years ago, far behind cities like Portland and San Francisco, but has recently blossomed into one of the most vibrant in the world.
Says Hetzel: “Single-serve is clearly the future of the coffee business.”
“Coffee is something that has been with humanity for 1,500 years,” Hetzel said. “It’s not going anywhere any time soon.”
“You don’t see an Apple campaign for how well they treat workers in factories,” Mr. Hetzel said, referring to reports of poor working conditions at factories owned by some of the technology giant’s subcontractors. “But the coffee industry in particular seems to be especially sensitive to the environment and to workers.”