Coffee Industry Experts

Adding Value to Production and Trade

Market Consulting

By understanding global and local market nuances, we help entities mitigate risks, capitalize on market opportunities, and navigate the socio-economic and environmental aspects of the coffee industry, ultimately driving sustainable growth and profitability.

Value Chain Development

We support development agency efforts to bolster the industry’s sustainability, connect farmers with global markets, and improve livelihoods, thereby fostering a more resilient and fair coffee value chain.

Business and Product Consulting

As a coffee industry consultant for green coffee importers and wholesale roasted coffee brands, we provide expert advice on market trends, sourcing, production, quality control, and sustainability practices.

Decades of industry experience increasing smallholder farm productivity and market value of international trade

Timor-Leste Coffee Industry Association

Asian Development Bank

Trade association capacity building and market expertise for a ADB Timor-Leste national coffee sector rehabilitation program


Trade and branding expert advising exporters from East Africa for MARKUP, the European Union Market Access Upgrade Programme

Pacific Horticulture and Agriculture Market Access

Market study and national agriculture and trade development plans for Papua New Guinea and Samoa as a consultant to PHAMA+


DMCC Dubai Multi-Commodities Centre

Strategic concept, business model, and trade and laboratory facilities design for the DMCC Coffee Centre in Dubai

Timor-Leste Coffee Industry Association

Brazil Specialty Coffee Association

Market analysis and strategic planning for the Brazil Specialty Coffee Association


USAID in Myanmar and Yemen

High-value trade, quality, and market strategy expert advising the Coffee Quality Institute for USAID Burma (Myanmar) and USAID Yemen

Timor-Leste Coffee Industry Association

Catholic Relief Services

Quality and market specialist for the CRS Coffeelands cacao and coffee initiative in Ecuador

Landell Mills

Landell Mills

Coffee quality and market team leader for climate-smart agroforestry development in Timor-Leste for Landell Mills

Coffee market experts quoted by consumer and trade media

Mr. Hetzel said the New York specialty coffee scene was in its infancy just five years ago, far behind cities like Portland and San Francisco, but has recently blossomed into one of the most vibrant in the world.

April 10, 2014

Wall Street Journal

Says Hetzel: “Single-serve is clearly the future of the coffee business.”

March 2, 2011

Time Magazine

“Coffee is something that has been with humanity for 1,500 years,” Hetzel said. “It’s not going anywhere any time soon.”

April 20, 2009


“You don’t see an Apple campaign for how well they treat workers in factories,” Mr. Hetzel said, referring to reports of poor working conditions at factories owned by some of the technology giant’s subcontractors. “But the coffee industry in particular seems to be especially sensitive to the environment and to workers.”

September 27, 2012

New York Times

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