Coffee Value Chain Consultants
Adding Value to Coffee Production and International Trade

Value Chain Development

Coffee development consulting that increases the value of international coffee production and trade through improvements in policy, quality, capacity building, and market access for smallholder coffee farmers. Value chain analysis that helps guide policy and industry strategy.

Marketing and Trade Promotion

Coffee market analysis to guide decision-making. Business to business marketing: developing mutually-beneficial market linkages between buyers from high value markets and coffee producers worldwide; creating private public partnerships with the coffee industry.

Private Sector Consulting

Consulting services to improve the performance of coffee trading, importing and roasting businesses. Clients also include institutional investors seeking to learn more about global coffee market dynamics and opportunities.

Decommoditize coffee, increase productivity and differentiate to make smallholder coffee farming sustainable.

Timor-Leste Coffee Industry Association

Asian Development Bank

Organization of a coffee industry trade association and support for the ADB Timor-Leste national coffee sector rehabilitation program

EU MARKUP Market Upgrade Access Programme


Coffee value chain market access training (marketing, communications, branding, sales and negotiation) and linkage activities for higher value differentiated coffee trade


Pacific Horticulture and Agriculture Market Access

Coffee market analysis and strategic plan for the Papua New Guinea PHAMA and PHAMA+ programs


DMCC Dubai Multi-Commodities Centre

Strategic planning, design and launch of the DMCC Coffee Centre in Dubai, UAE

Timor-Leste Coffee Industry Association

Brazil Specialty Coffee Association

North America coffee market analysis and strategy for the Brazil Specialty Coffee Association


USAID in Myanmar and Yemen

Market strategy and coffee quality training for multiple donor projects for the Coffee Quality Institute, funded by USAID in Myanmar (Burma) and Yemen

Timor-Leste Coffee Industry Association

Catholic Relief Services

Coffee quality training, coffee quality competition development and support for the CRS Borderlands cacao and coffee initiative in Ecuador

Timor-Leste Coffee Industry Association

Soyuz Coffee Roasting

Coffee team leader for the design and launch of Soyuz Coffee Roasting, specialty coffee roasters in Kaliningrad, Russia

Coffee market experts quoted by consumer and trade media.

Mr. Hetzel said the New York specialty coffee scene was in its infancy just five years ago, far behind cities like Portland and San Francisco, but has recently blossomed into one of the most vibrant in the world.

April 10, 2014

Wall Street Journal

Says Hetzel: “Single-serve is clearly the future of the coffee business.”

March 2, 2011

Time Magazine

“Coffee is something that has been with humanity for 1,500 years,” Hetzel said. “It’s not going anywhere any time soon.”

April 20, 2009


“You don’t see an Apple campaign for how well they treat workers in factories,” Mr. Hetzel said, referring to reports of poor working conditions at factories owned by some of the technology giant’s subcontractors. “But the coffee industry in particular seems to be especially sensitive to the environment and to workers.”

September 27, 2012

New York Times

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