Coffee Market Expertise for High-Stakes Decisions
Independent market intelligence, due diligence, and development advisory: Andrew Hetzel advises investors, global brands, and institutions worldwide. Start a conversationMarket Intelligence & Due Diligence
Independent market analysis, entry strategy, and commercial and technical due diligence — the evidence needed to weigh a coffee investment, acquisition, or market move with confidence.
Value Chain & Development Advisory
Sector strategy, feasibility, and export-market guidance for governments, development agencies, and institutions, grounded in coffee and agriculture programs across Asia-Pacific, Africa, and Latin America.
Selected engagements for development institutions, trade organizations, and global enterprises
Ahold Delhaize
Private label coffee product line strategy and product design for Ahold Delhaize, one of America's largest grocery operators with over 2,000 locations along the U.S. East Coast under the Food Lion, Stop & Shop, Hannaford, and Giant brands.
USAID in Myanmar and Yemen
High-value trade, quality, and market strategy expert advising the Coffee Quality Institute to implement and scale USAID programs in the Middle East and Asia.
Asian Development Bank
Trade association capacity building and market expertise for a ADB Timor-Leste national coffee sector rehabilitation program and later through Landell Mills in development of a national marketing and quality strategy.
DMCC Dubai Multi-Commodities Centre
Strategic concept, business model, and trade and laboratory facilities design for the DMCC Coffee Centre regional trade hub and business incubator in Dubai.
BCG for Saudi Coffee Company
Feasibility and concept development for the Saudi Coffee Company as a expert advising the Boston Consulting Group.
La Colombe Coffee
Coffee quality guidance and training for leading American roaster and retail brand La Colombe coffee.
Brazil Specialty Coffee Association
North American coffee market analysis and strategic planning for the Brazil Specialty Coffee Association, representing premium market segment producers of the world's largest coffee producing nation.
Market Development Facility (MDF) in Sri Lanka
Development of a specialty coffee roadmap to guide development of Sri Lanka's coffee sector.
Quoted as a coffee industry authority by leading consumer and trade media
Mr. Hetzel said the New York specialty coffee scene was in its infancy just five years ago, far behind cities like Portland and San Francisco, but has recently blossomed into one of the most vibrant in the world.
Says Hetzel: “Single-serve is clearly the future of the coffee business.”
“Coffee is something that has been with humanity for 1,500 years,” Hetzel said. “It’s not going anywhere any time soon.”
“You don’t see an Apple campaign for how well they treat workers in factories,” Mr. Hetzel said, referring to reports of poor working conditions at factories owned by some of the technology giant’s subcontractors. “But the coffee industry in particular seems to be especially sensitive to the environment and to workers.”