Coffee Market ExpertsAdding Value to Production and Trade
Economic development value chain consulting to increase coffee industry value. Improvements in public policy, quality for differentiation, building industry capacity, advancing gender equity, domestic consumption, and high-value market access for smallholder farmers and coffee exporters.
Decades of industry experience increasing smallholder productivity and market value of international trade
Coffee market analysis and national strategic agriculture plan for Papua New Guinea as a consultant to PHAMA+
Coffee market experts quoted by consumer and trade media
Mr. Hetzel said the New York specialty coffee scene was in its infancy just five years ago, far behind cities like Portland and San Francisco, but has recently blossomed into one of the most vibrant in the world.
Says Hetzel: “Single-serve is clearly the future of the coffee business.”
“Coffee is something that has been with humanity for 1,500 years,” Hetzel said. “It’s not going anywhere any time soon.”
“You don’t see an Apple campaign for how well they treat workers in factories,” Mr. Hetzel said, referring to reports of poor working conditions at factories owned by some of the technology giant’s subcontractors. “But the coffee industry in particular seems to be especially sensitive to the environment and to workers.”