Coffee Industry Experts

Adding Value to Production and Trade

Market Consulting

We provide coffee and coffee subject matter expertise, market analyses, and strategic guidance supporting business or government policy decision making, due diligence for mergers and acquisitions, or other investment.

Agricultural Development

We offer guidance to increase coffee value and productivity that improves the livelihoods of coffee farmers and small-medium enterprises (SMEs) in the Global South through market intelligence, good agricultural and post-harvest practices, policymaking, enabling environments, intellectual property, and market access.

Business Consulting

We provide coffee business operations consulting, quality control, and product development services across all coffee categories, including hot or cold beverages, roasting and ground coffee, single serve, and ready to drink (RTD).

Decades of industry experience increasing smallholder productivity and market value of international trade

Timor-Leste Coffee Industry Association

Asian Development Bank

Organized an industry trade association and provided market expertise for the ADB Timor-Leste national coffee sector rehabilitation program


Business consulting and training services assisting small and medium enterprise (SME) exporters from East Africa to reach high value international coffee markets for MARKUP, the European Union Market Access Upgrade Programme

Pacific Horticulture and Agriculture Market Access

Coffee market analysis and national strategic agriculture plan for Papua New Guinea as a consultant to PHAMA+


DMCC Dubai Multi-Commodities Centre

Chief consultant for concept planning, business model, facilities design and launch of the DMCC Coffee Centre in Dubai

Timor-Leste Coffee Industry Association

Brazil Specialty Coffee Association

North American coffee market analysis and strategic planning for the Brazil Specialty Coffee Association


USAID in Myanmar and Yemen

Export strategy and coffee quality training for multiple economic development agriculture projects funded by USAID in Myanmar (Burma) and Yemen

Timor-Leste Coffee Industry Association

Catholic Relief Services

Coffee quality training, industry consulting, competition, and economic development to support the CRS Coffeelands cacao and coffee initiative in Ecuador

Timor-Leste Coffee Industry Association

Soyuz Coffee Roasting

Coffee market and business consultant for design and development of Soyuz Coffee Roasting

Coffee market experts quoted by consumer and trade media

Mr. Hetzel said the New York specialty coffee scene was in its infancy just five years ago, far behind cities like Portland and San Francisco, but has recently blossomed into one of the most vibrant in the world.

April 10, 2014

Wall Street Journal

Says Hetzel: “Single-serve is clearly the future of the coffee business.”

March 2, 2011

Time Magazine

“Coffee is something that has been with humanity for 1,500 years,” Hetzel said. “It’s not going anywhere any time soon.”

April 20, 2009


“You don’t see an Apple campaign for how well they treat workers in factories,” Mr. Hetzel said, referring to reports of poor working conditions at factories owned by some of the technology giant’s subcontractors. “But the coffee industry in particular seems to be especially sensitive to the environment and to workers.”

September 27, 2012

New York Times

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