coffee business strategies

أندروا هيتزيل من مؤسسة Cafemakers يحضر مؤتمر الخليج الافتتاحي للقهوة.

DUBAI, UAE–(Marketwire – September 27, 2009) - Andrew Hetzel of coffee industry consulting firm Cafemakers has joined a distinguished group of experts who will present at the Specialty Coffee and Tea Convention this November in Dubai.

“I am very enthusiastic about the future of specialty coffee in the Gulf,” says Hetzel. “The Specialty Coffee and Tea Conference in Dubai and first U.A.E. Barista Championship prove that there is demand for specialty coffee that will create new business opportunities for investors and jobs in coffee throughout the GCC.”

Described as the first international specialty coffee and tea event crafted for the Arab world, the event’s symposium boasts an impressive lineup of featured speakers, including Jose Sette, Head of Operations for the United Nations-founded International Coffee Organization, and Ric Rhinehart, Executive Director of the Specialty Coffee Association of America, the world’s largest coffee trade association.

Attendees of Mr. Hetzel’s Improving the Quality of Coffee session will learn key elements of specialty coffee preparation, quality analysis and control. Case examples will highlight critical success factors necessary to implement and maintain successful specialty coffee programs in the Gulf.

About the Specialty Coffee and Tea Convention

The Specialty Coffee and Tea Convention is the first event crafted for the Arab World. This year’s program will highlight the theme “In Pursuit of Sustainable Quality: From Seed to Cup,” covering global trends in coffee and tea consumption, regional investment opportunities and other pressing industry issues on quality, sustainability and corporate responsibility.

The conference will be held at the Al Bustan Rotana Hotel in Dubai from November 10-12. For more information about attending the conference or exhibiting at the fair, visit the conference website.

About Andrew Hetzel

Andrew Hetzel is the founder of Cafemakers, a coffee industry consultancy based in Hawaii. Cafemakers provides strategic counseling, marketing and quality assurance services for coffee businesses, investment funds and trade organizations focused on the rapidly developing markets of Asia, Eastern Europe and the Middle East.

Mr. Hetzel is a frequent speaker at beverage conferences, a judge for coffee competitions and a writer for coffee industry trade publications. The Associated Press, CNN, MSNBC, Fortune, BusinessWeek and others routinely quote Mr. Hetzel in coffee industry press coverage. For more information, visit http://www.cafemakers.com.