Consumerist.com reports that the recent rash of Starbucks “cheer chains” is a clever coupon promotion.
I particularly like the technical name for this type of campaign: viral marketing. Apparently, it’s something that the company has been experimenting with for a while, as shown in this 2006 AdRants article.
Here’s how viral marketing works: you plant [...]
Infecting cheer with viral marketing?
December 20th, 2007 · No Comments · Venting Steam, Weird but True
Tags: coffee·coupon_promotion·pay_it_forward·starbucks·viral_marketing