About Us

Andrew Hetzel

Andrew Hetzel

Coffee Value Chain, Coffee Policy and International Trade

Andrew Hetzel is a coffee value chain, coffee policy and international trade consultant with sixteen years’ experience advising private and public sector coffee stakeholders in more than forty countries. He improves the value of coffee production returned to smallholder communities by building institutional capacity, implementing quality and differentiation initiatives, and by facilitating access to international markets for high value specialty coffee trade.

His clients include NGOs (Catholic Relief Services), multilateral agencies (Asian Development Bank), and coffee producer associations (Brazil Specialty Coffee Association). He has work experience managing coffee projects funded by USAID and others in East Africa (Uganda, Tanzania), South America (Brazil, Ecuador), South Asia (India), Southeast Asia and the Pacific (Myanmar, Timor-Leste) and Arabian Peninsula (Yemen).

Mr. Hetzel is a member of the Board of Directors of the Specialty Coffee Association (SCA) and a project consultant for the Coffee Quality Institute (CQI) charitable trust.

As a visible specialty coffee industry spokesperson, he has been quoted by trade publications and consumer media on coffee-related issues, including the Associated Press, CNN, MSNBC, the New York Times, Reuters, Time Magazine, and the Wall Street Journal.

With help from other smart people

We bring in some of our talented friends to work on projects that need specialists in the areas of engineering, coffee science and botany, processing and roasting.
Shawn Steiman

Shawn Steiman

Coffee Scientist

Shawn holds MS and PhD degrees from the University of Hawai‘i in the field of Tropical Plant and Soil Sciences. He has researched various aspects of coffee science, including horticulture, biochemistry and sensory analysis.  He is a co-owner of Daylight Mind Coffee in Kona, Hawaii and also the author of Hawaii coffee book and co-editor/author of, Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry

R. Miguel Meza

R. Miguel Meza

Processing / Roasting Expert

Miguel is an independent coffee roasing and processing expert in Pahala, Hawaii.  While roastmaster at Hula Daddy Coffee of Kailua-Kona, Ken Davids of Coffee Review named him, “one of the coffee industry’s young visionaries.” Mr. Meza was formerly the head roaster for Paradise Coffee Roasters of Minneapolis has overseen coffee processing to high standards in Hawaii, Jamaica, Panama, El Salvador, Brazil, India, Ethiopia, the Dominican Republic and Taiwan.

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