October 7, 2015
Taboo coffee gets reappraisal amid climate, market changes
A growing taste for coffeehouse brews, as well as instant, among the emerging middle class in the developing world is driving up global coffee consumption. That appetite can’t be met by arabica alone, said Andrew Hetzel, a consultant with Coffee Strategies in Hawaii.
“There is no way,” he said, “we as an industry can produce enough arabica coffee to satisfy their demands.”