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Infecting cheer with viral marketing?

Infecting cheer with viral marketing?

by andrew | Dec 20, 2007 | industry, marketing, news, starbucks

Consumerist.com reports that the recent rash of Starbucks “cheer chains” is a clever coupon promotion. I particularly like the technical name for this style of campaign: viral marketing. Apparently, it’s something that the company has been...

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Andrew Hetzel, the guiding force behind Coffee Strategies, is a globally recognized expert in coffee market analysis, trade, and production. Leveraging his extensive knowledge, he advises development agencies and banks, governments, private coffee enterprises, and institutional investors on optimizing value creation and capture within the coffee industry.

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