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Infecting cheer with viral marketing?

Infecting cheer with viral marketing?

by andrew | Dec 20, 2007 | industry, marketing, news, starbucks

Consumerist.com reports that the recent rash of Starbucks “cheer chains” is a clever coupon promotion. I particularly like the technical name for this style of campaign: viral marketing. Apparently, it’s something that the company has been...

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Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises government authorities, development agencies, coffee businesses, and institutional investors worldwide how to create and capture value from coffee.

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