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Bulletproof coffee: latest coffee health craze

Bulletproof coffee: latest coffee health craze

by andrew | May 10, 2015 | health, marketing, oddities, quality

About three or four weeks ago I started receiving calls from journalists reporting on the latest fad plaguing the coffee industry, called “Bulletproof Coffee.” Promoters of the Bulletproof brand of lifestyle products claim that buying (I jest not)...

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Andrew Hetzel, the guiding force behind Coffee Strategies, is a globally recognized expert in coffee market analysis, trade, and production. Leveraging his extensive knowledge, he advises development agencies and banks, governments, private coffee enterprises, and institutional investors on optimizing value creation and capture within the coffee industry.

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