by andrew | Dec 20, 2007 | industry, marketing, news, starbucks
Consumerist.com reports that the recent rash of Starbucks “cheer chains” is a clever coupon promotion. I particularly like the technical name for this style of campaign: viral marketing. Apparently, it’s something that the company has been...
by andrew | Dec 20, 2007 | marketing, starbucks |
You may have read my previous article regarding Starbucks Chain of Fools, the alleged outpouring of goodwill that is occurring only Starbucks drive through locations around the country. We received a comment this morning from an anonymous supporter of Starbucks named...
