Andrew Hetzel, president of leading retail specialty coffee consultancy Cafemakers, will speak at the 2006 Tea & Coffee World Cup Exhibition and Symposium on Thursday, September 28, in Shanghai, China.

The session, entitled “Specialty Coffee Brand Marketing” will highlight the importance of branding and present strategies used by top regional and global specialty coffee retailers to successfully develop and market brands for maximum sales impact.

In addition to his speaking session, Mr. Hetzel will judge the 2006 Tea & Coffee Asia Barista and Latte Art Competitions held in conjunction with the exhibition.

The 2006 Tea and Coffee World Cup is a three-day comprehensive marketplace for tea and coffee products and ideas. More than 300 exhibitors, including growers, exporters, importers, coffee roasters and equipment manufacturers representing 140 countries will be on display in the exhibition area. Seminars and panel discussions led by internationally recognized tea and coffee experts will advise audiences on business strategies and new opportunities for growth
For additional information about the 2006 Tea & Coffee World Cup Shanghai, visit or contact:

Analia Christmas, Show Coordinator
Tel: +1 (212) 391-2060 x104
Fax: +1 (212) 827-0945