Coffee Value Chain Specialist
Andrew Hetzel is a coffee value chain consultant with fifteen years’ experience advising private and public sector stakeholders in more than forty countries. He improves the value of coffee production by building producer association institutional capacity, implementing quality improvements or other strategic differentiation initiatives and by facilitating access to international markets for high value specialty coffee trade.
His clients include NGOs (Catholic Relief Services), multilateral agencies (Asian Development Bank), and coffee producer associations (Brazil Specialty Coffee Association). He has work experience managing coffee projects in East Africa (Uganda), South America (Brazil, Ecuador), South Asia (India), Southeast Asia (Myanmar), the Pacific (Timor-Leste) and Arabian Peninsula (Yemen). A significant portion of his work is funded by USAID.
Mr. Hetzel is a member of the Board of Directors of the Specialty Coffee Association of America (SCAA) and a project consultant for the Coffee Quality Institute (CQI) charitable trust. Until 2016, he was an instructor for the CQI Q Grader program, conducting coffee quality certificate courses for professionals worldwide.
As a visible specialty coffee industry spokesperson, he has been widely quoted in development or trade publications and consumer media on coffee-related issues, including CNN, Time Magazine, MSNBC, the Wall Street Journal, Associated Press and New York Times.
With help from other smart peopleWe bring in some of our talented friends to work on projects that need specialists in the areas of engineering, coffee science and botany, processing and roasting.
Shawn holds MS and PhD degrees from the University of Hawai‘i in the field of Tropical Plant and Soil Sciences. He has researched various aspects of coffee science, including horticulture, biochemistry and sensory analysis. He is a co-owner of Daylight Mind Coffee in Kona, Hawaii and also the author of Hawaii coffee book and co-editor/author of, Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry
R. Miguel Meza
Processing / Roasting Expert
Miguel is an independent coffee roasing and processing expert in Pahala, Hawaii. While roastmaster at Hula Daddy Coffee of Kailua-Kona, Ken Davids of Coffee Review named him, “one of the coffee industry’s young visionaries.” Mr. Meza was formerly the head roaster for Paradise Coffee Roasters of Minneapolis has overseen coffee processing to high standards in Hawaii, Jamaica, Panama, El Salvador, Brazil, India, Ethiopia, the Dominican Republic and Taiwan.