Andrew Hetzel

Andrew Hetzel

Coffee Expert

Andrew Hetzel is a coffee expert and specialty agriculture value chain consultant. For the past two decades, he has advised stakeholders in more than fifty countries to increase the value of coffee trade from improvements in agriculture policy, industry capacity, gender equity, and market access.

Andrew has maintained key expert roles as a short or long term market or technical adviser in all major of the world that grow coffee: Asia and Pacific (India, Myanmar, Papua New Guinea, Timor-Leste), East Africa (Ethiopia, Kenya, Tanzania, Uganda), Central and South America (Brazil, Ecuador, Panama), and the Arabian Peninsula (Saudi Arabia, Yemen). He has experience working on projects funded by the Asian Development Bank (ADB), UK DFID, Australia DFAT, EU, and USAID. As a consultant to private businesses, he provides training and consulting services for exporters, importers, coffee roasters, retailers and private equity investors worldwide.

He was a volunteer board director of the Specialty Coffee Association (SCA), the industry’s largest trade association, from 20013 to 2020. From 2012-2016, Andrew was a content creator and instructor for the Coffee Quality Institute’s Q Arabica and Robusta (Q Grader) coffee expert certificate courses. From 2008-2013, he was a board director of the World Coffee Events, responsible for the World Barista Championship competition. Prior to working in agriculture, Mr. Hetzel founded and sold a technology company that pioneered retail touchscreen video advertising in the 1990s.

As a visible coffee expert, he is quoted by trade publications and consumer media outlets on coffee issues, including: the Associated Press, CNN, MSNBC, New York Times, Reuters, Time Magazine, and Wall Street Journal.

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With help from other smart people

We collaborate with other coffee experts when advising on projects that need specialists in other disciplines, like facilities engineering, science or chemistry, agronomy, processing, coffee roasting, environmental or social certifications, and finance.