Coffee Value Chain Specialists
Make better coffee, sell coffee better.
Consulting services for coffee industry stakeholders that improve productivity and value of trade
Recognized Coffee Industry Subject Matter Experts
Mr. Hetzel said the New York specialty coffee scene was in its infancy just five years ago, far behind cities like Portland and San Francisco, but has recently blossomed into one of the most vibrant in the world.April 10, 2014
Says Hetzel: “Single-serve is clearly the future of the coffee business.”March 2, 2011
“Coffee is something that has been with humanity for 1,500 years,” Hetzel said. “It’s not going anywhere any time soon.”April 20, 2009
“You don’t see an Apple campaign for how well they treat workers in factories,” Mr. Hetzel said, referring to reports of poor working conditions at factories owned by some of the technology giant’s subcontractors. “But the coffee industry in particular seems to be especially sensitive to the environment and to workers.”September 27, 2012
From our Coffee Blog:
It’s important to remember that coffee is a food product and as with most things, you get what you pay for. As with all other foods, there is a sliding scale of cost, quality and convenience when considering dining out versus eating at home.
Popular YouTube medical investigation series Healthcare Triage recently featured coffee and its impact on health. The results are not surprising to those of us working in the coffee or medical industries but still, the image of coffee as a vice persists despite overwhelming scientific evidence to the contrary.
Last week’s interview with the New York Post was a quick one: J.M. Smucker, major producer of American grocery store retail coffee brands Millstone, Dunkin’ Donuts, Folgers and others announced a 6% price cut and smaller package sizes in order to attract customers lost in recent years’ price hikes. It’s a straightforward story of a major consumer packaged goods seller reducing retail costs for the purpose of wooing back customers lost to competition… or is it?