This is my presentation from the 2009 Specialty Coffee Association of America show in Atlanta. This was a part of a panel entitled “Branding Values: How to Capture and Convey the True Essence of your Company” featuring me (Andrew Hetzel), Marie Franklin of Portland Roasting and Jonathon Markham of Chaico on Sunday, April 19 2009 between 10:30 AM and Noon. Audio was recorded at the event; looking for it from the SCAA right now and will add it to the presentation as soon as it becomes available.

I have to add a special thanks to Lisa Braithwaite for helping me pull together this presentation and make the fantastic visuals in less than a week — I was a late addition to the lineup.

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