The Pacific Business News and Honolulu Star Bulletin picked up the this announcement for the upcoming SCAE tour organized for Hawaii. PBN even went so far as to make it one of their top business stories for Friday.

The Speciality Coffee Association of Europe‘s (SCAE) annual coffee origin tour is coming to the Island of Hawaii on October 26-31.

The 40-nation SCAE organisation established its origin trip program in 2002 to visit coffee producing countries, learn about their industry, cultivation and processing methods, regional coffee flavour characteristics and to identify potential trade partners. The program has since visited Brazil, El Salvador, Guatemala, Ethiopia, Rwanda, Colombia, Costa Rica and Panama. This will be the first SCAE-organized visit to the State of Hawaii.

Approximately 20 delegates who represent leading European coffee importers, roasters, retail chains or other coffee industry businesses are expected to participate as members of the delegation.

Event sponsorships are available for Hawaii’s businesses or other entities that wish to receive promotional consideration by the SCAE during the visit.

About the Speciality Coffee Association of Europe

The Speciality Coffee Association of Europe is Europe’s premier coffee trade association with members in more than 70 countries. The SCAE communicates the latest developments in the specialty coffee industry to its membership, conducts professional training and certification programmes, organises origin site visits, conferences and competitions and is a recognised authority with government organisations to lobby for coffee quality causes. For additional information about the association, visit