I was quoted today in an article for Inc. Magazine, which provides entrepreneurial advice for small business and publishes the Inc. 500 list of fastest growing companies. Inc. previously featured Zingerman’s, which I agree is the “Coolest Small Company in America,” so it must be a reliable source of information.
“In the last few years there’s been a leap forward here in America for an understanding of coffee, what makes good coffee and what the proper preparation techniques are,” says Andrew Hetzel, an industry expert and founder of Cafemakers, a consulting business for the coffee industry. “As a result of the economic downturn, the overall number of coffee shops has probably declined as has the number of businesses starting. But that’s not a bad thing, because the shops who are doing a good job have survived and are prospering.”
The strong will survive and prosper.
You can read the full article online: Engineering a Better Cup of Coffee