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Coffee fix: operators looking to reinvigorate brand loyalty

by andrew | Sep 1, 2009 | economy, restaurants, retail, starbucks | 1 comment

A short article in the September Restaurants & Institutions Magazine discusses the latest tactics employed by Caribou Coffee, Corner Bakery, Dunkin’ Donuts, Starbucks and McDonald’s to refocus (or in some cases, build) their brand image in a depressed...
Starbucks Q3 ’09 financial results analysis

Starbucks Q3 ’09 financial results analysis

by andrew | Jul 21, 2009 | economy, news, retail, starbucks

Starbucks (NASDAQ:SBUX) today announced that they will beat industry analyst projections for Q309, but almost entirely as the result of cost cutting initiatives and store closings, followed by decreased (ceased) short term borrowing and increased grocery store...

Tully’s new blend: add stores

http://seattle.bizjournals.com/seattle/stories/2009/07/13/story3.html?b=1247457600%5E1858412

Success brews in Waterbury

http://www.greenmountaincoffee.com/

R&I Magazine: One Quick Question with Andrew Hetzel

by andrew | Mar 26, 2009 | economy, restaurants, retail, starbucks

One Quick Question: Andrew Hetzel Restaurants and Institutions, 3/1/2009 Seattle-based Starbucks announced to investors at the end of January that it planned to introduce breakfast pairings at “attractive” prices. Given that the move represents...

Starbucks’ strange brew of business plans

by andrew | Feb 19, 2009 | economy, news, retail, starbucks

MSNBC looks at the quickly shifting business model at Starbucks: is it all “part of a long-term strategy,” as suggested by company spokespeople or a series of desperate attempts to increase profitability? Read Starbucks’ strange brew of business plans and...
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About

Andrew Hetzel, the guiding force behind Coffee Strategies, is a globally recognized expert in coffee market analysis, trade, and production. Leveraging his extensive knowledge, he advises development agencies and banks, governments, private coffee enterprises, and institutional investors on optimizing value creation and capture within the coffee industry.

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