by andrew | Feb 18, 2008 | events, marketing, news, retail, starbucks
Starbucks announced as a part of its restructuring and sweeping return to its roots that the business would close for 3 hours worldwide to retrain its baristas, which is when the idea hit us and I wrote this press release for my client at Coffee Klatch: San Dimas,...
by andrew | Feb 18, 2008 | competitions, events, news, retail
February is the month of coffee and love with Valentine’s Day and Specialty Coffee month sharing the stage. And that coffee love is blooming at Silicon valley’s Barefoot Coffee Roasters. Barefoot is hosting Guatemalan National Barista Champion Noe Castro...
by andrew | Feb 11, 2008 | events, origin, quality |
Over thirty coffee tasters from different corners of the country have completed a three day training course on advanced coffee valuing techniques. The training which attracted thirty six tasters, called cuppers in the coffee industry, was organized by OCIR-Café....
by andrew | Feb 11, 2008 | associations, competitions, events
The most skilled and professional baristas from around the country are preparing to battle for the coveted title of the Specialty Coffee Association of America’s (SCAA) 2008 United States Barista Championship (USBC), hosted by Krups. The heated four-day...
by andrew | Feb 1, 2008 | associations, competitions, events |
For the first time in Asia, a competition between Asia’s best coffee barista professionals will be held at an Asian level from 22nd to 24th April this year at the Singapore Expo. In conjunction with FHA2008 (Food&HotelAsia2008) the “Asia Barista...
by andrew | Dec 26, 2007 | events, news, retail
Something new is brewing for the February 2008 Convenience Retailing Conference in San Antonio, Texas. For the first time in the event’s history, Andrew Hetzel of leading retail coffee consultancy Cafemakers will teach attendees the ins and outs of specialty...
