by andrew | Jul 10, 2012 | industry, news, quality
Advancing the quality of Robusta and improving the lives of farmers that rely its cultivation and trade is something that I care deeply about, so it is an honor for me to announce my personal involvement in the first North American R (for Robusta) Grader certification...
by andrew | Mar 28, 2012 | associations, competitions, hawaii, industry, quality
250 Coffee samples from 26 different countries were evaluated for this year’s Roasters’ Guild Coffee of the Year Award, the top 10 of which were awarded Coffee of the Year. The 2012 winning farms are: 88.41 – Oromia Cooperative, Oromia Region,...
by andrew | Mar 7, 2012 | industry, marketing
In the age of social media manipulation and overused, overstated claims of “the finest, rarest coffee the world has ever seen,” it’s refreshing to see one company stand out with a unique form of advertising: humbly telling the truth. Shocking...
by andrew | Feb 26, 2012 | hawaii, industry, quality, roasting
A bold experiment conducted by Hula Daddy Coffee has given credibility to the argument that the average quality of 100% Kona coffee is damaging Kona coffee’s brand integrity as much or more than Kona coffee blends. I’ve made similar arguments favoring...
by andrew | Feb 23, 2012 | economy, industry, retail
How many coffee shops are too many for one town to absorb? The question has come up time and time again over my years in the business and I always come to the same answer: there’s no such thing as too many good coffee shops. Arguably the term ‘good’...
by andrew | Feb 20, 2012 | competitions, events, industry
Our thanks should go out to Natvia for their enthusiastic support and sponsorship of World Coffee Events and particularly their Send me to Vienna promotion, which truly embodies the spirit of WCE’s mission to bring together the global coffee community. The Send...
