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First Myanmar coffees coming to SCAA in Atlanta

First Myanmar coffees coming to SCAA in Atlanta

by andrew | Apr 6, 2016 | competitions, events, featured, news, origin

Myanmar coffee is coming to the Specialty Coffee Association of America event in Atlanta. This will be the first time that an organized producer group from the origin has visited the United States and also the first season that specialty coffee is available for export...
Coffee Travel – the 2009 Year in Review

Coffee Travel – the 2009 Year in Review

by andrew | Feb 16, 2010 | competitions, economy, events, hawaii, origin

This is my second annual year in review, started in 2008, inspired by the Internal Revenue Service audit of my travel receipts for 2006, after which I now make far more detailed records of each trip. The audit was dismissed but only after producing a complete...

Coffee Branding Presentation from 2009 SCAA Atlanta

by andrew | Apr 26, 2009 | associations, events, marketing | 1 comment

This is my presentation from the 2009 Specialty Coffee Association of America show in Atlanta. This was a part of a panel entitled “Branding Values: How to Capture and Convey the True Essence of your Company” featuring me (Andrew Hetzel), Marie Franklin of...

World Barista Championship on CNN.com

https://www.coffeestrategies.com/2009/04/20/world-barista-championship-on-cnncom/
Gwilym Davies World Barista Champion in Atlanta

Gwilym Davies World Barista Champion in Atlanta

by andrew | Apr 20, 2009 | competitions, events, news

Gwilym Davies of the United Kingdom has won the 2009 World Barista Championship in Atlanta, Georgia, U.S.A. National barista champions from 51 countries converged in Atlanta to compete for the ranking of world’s top coffee maker in front of a live and online audience...
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About

Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises government authorities, development agencies, coffee businesses, and institutional investors worldwide how to create and capture value from coffee.

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