Starbucks: The $6 billion gorilla

Starbucks: The $6 billion gorilla

Reprinted with the permission of Nation’s Restaurant News Espresso, historians tell us, was given to the world by Italians in the early 20th century. It would take a quirky Seattle retailer with New Age proclivities to move it into storefronts, malls, airports...
Whose brand is it, anyway?

Whose brand is it, anyway?

There is a natural tendency for new coffee business owners to try to attach some familiar brand identity to their own when planning a new concept. Take for example, the promotion of a name brand of coffee from Seattle or Italy – theoretically as representing...
Coffee Shop Names

Coffee Shop Names

What Should I Name my Coffee Shop? The question surfaces with alarming frequency and urgency in social media. First things first: don’t panic! While the trend in coffee shop names ranges from cutesy to outright absurd, choosing a name that captures the essence...