Training Tips To Sell More Coffee
Training Tips To Sell More Coffee The success of a new or upgraded coffee program hinges on solid employee training. By Sherry A. Hatlestad with Andrew Hetzel The equipment is better, the beans are better, the cups are better. You have successfully introduced a better...
Dunkin Donuts enters Texas market with coffee
Dunkin' Donuts announces plans to open 75 stores around the San Antonio area in the next few years. San Antonio Express writer Melissa Monroe asks Andrew Hetzel to speculate why now is a good time for the chain to expand in the Southwest. Spoiler alert: it's all about...
Quality, Freshness and Service Continue to Boost Coffee Sales
Quality, Freshness and Service Continue to Boost Coffee Sales of Independents and Chains Article by Andrew Hetzel in the August 2007 issue of Tea & Coffee Trade Journal Fine coffee is no longer the province of the Pacific Northwest, Alaska now has the greatest...
Barista Training at the Kona Coffee Cultural Festival
For the first time in its 37-year history, the Kona Coffee Cultural Festival will include a professional espresso training workshop during its 10-day celebration of Hawaii's coffee heritage. The full-day hands-on workshop held by the Kona Pacific Farmers Cooperative...
Andrew Hetzel recognized as leading Hawaii young entrepreneur
Andrew Hetzel of Cafemakers, LLC has been named one of the Forty Under 40 top young business leaders in the State of Hawaii for 2007 by Pacific Business News. In an award ceremony held at the Hawaii Convention Center in Honolulu on Thursday, June 21, Mr. Hetzel (age...
SCAA to Host 3-day Coffee Training Event in D.C.
3-DAY SCAA SKILL-BUILDING WORKSHOP EVENT Presented by the Specialty Coffee Association of America July 6 – 8, 2008 Washington, D.C. – Counter Culture Coffee 1836 Columbia Road NW, Suite 202, Washington, DC 20009 ESPRESSO – CUPPING – PRO BARISTA SKILLS – BREWING JULY 6...
Retail location, leasing and negotiation strategies
Attendees of the 2007 World Tea Expo in Atlanta this month can discover how to select an ideal retail business location and productively negotiate lease terms by attending Andrew Hetzel's two speaking sessions "Retail Location and Leasing Strategies" and "Negotiation...
Bar None Coffee Building Steam
Bar None Coffee of Georgetown, Texas continues to build steam and gathers more attention with this recent local press article: Ex-school worker opens coffee shop by Alan Tomczak Georgetown is now home to Bar None Coffee Shop, which is locally owned and is being billed...
Restaurant Coffee Presentation at NRA
At this year's National Restaurant Association conference in Chicago on May 21st, I presented, "Achieve Grande Profits from your Coffee Service, for Not a Latte Money." It's a cutesy title but an important topic: transitioning from viewing coffee service in...
Negotiation and Sales Tips for Coffee Roasters
For any of you that were stuck in those long registration lines and missed the sessions, Andrew Hetzel's two standing-room-only presentations from the 2007 Specialty Coffee Association of America annual conference in Long Beach, California are now available to...
Bar None Coffee opens, serves world-class espresso in Georgetown, Texas
Bar None Coffee opens for business in Georgetown, Texas, marking the entrance of a new generation of specialty coffee shops into the Lone Star State. "You won't find a jumbo 20 oz drink anywhere on our menu," boasts proprietor Linda Silva. "Fast food coffee chains use...
Heather Perry of Coffee Klatch to Represent USA at World Barista Championship
Heather Perry from Coffee Klatch Roasting of San Dimas, California, has won the Specialty Coffee Association of America's 2007 United States Barista Championship. The United States Barista Championship is an annual coffee competition where 50 of the best baristas from...