Restaurants serving great coffee
In my August 2006 column for CoffeeTalk Magazine, I interview and share tips from restaurants that are serving great coffee. Past articles in this series have addressed many problems plaguing the quality of coffee served in America’s restaurants and made some...
Cafemakers President to Speak at National Coffee Association Fall Education Conference
Press release out today about my speaking at the upcoming National Coffee Association conference: Andrew Hetzel, president of leading specialty coffee retail consultancy Cafemakers, LLC, will address the National Coffee Association at their annual Fall Education...
Brewing discord with developer closes coffee shop
Underscoring the need to adequately finance your business and negotiate preferable lease provisions for your coffee shop, another well-intended, but poorly planned business fails.
Andrew Hetzel to Speak at Asia Tea and Coffee Conference
Andrew Hetzel, president of leading retail specialty coffee consultancy Cafemakers, will speak at the 2006 Tea & Coffee World Cup Exhibition and Symposium on Thursday, September 28, in Shanghai, China. The session, entitled "Specialty Coffee Brand Marketing" will...
Latte art: is it better for coffee to look good than taste good?
Latte art is popular among the barista trade; videos show master baristas adorning their cappuccinos with creative and sometimes whimsical designs in milk: flowers, holiday symbols, even a skull and crossbones -- but does this really help you sell more coffee? (note:...
Nationally Renowned Coffee Consultant Coming to Ann Arbor for Zingerman's Espresso Boot Camp
Coffee consultant Andrew Hetzel is coming to Ann Arbor August 18-19, 2006 for “Zingerman’s Espresso Boot Camp,” a series of intense espresso workshops designed to benefit retail coffee business proprietors. Espresso Boot Camp Information
How to improve restaurant coffee
Last month's article in this series presented the unfortunate reality of a typical fine dining experience: great food, great wine, great service followed by not-so-great coffee. Like tripping over the finish line of a record-breaking marathon run, many of America's...
Western Barista Guild Jam 2006
The Barista Guild of America announces the Western Barista Guild Jam, this June 3-4, hosted by Barefoot Coffee Roasters and the Professional Culinary Institute of Campbell, California. For further details, please visit the WBGJ Website. The Barista Guild of America is...
Whose brand is it, anyway?
There is a natural tendency for new coffee business owners to try to attach some familiar brand identity to their own when planning a new concept. Take for example, the promotion of a name brand of coffee from Seattle or Italy - theoretically as representing quality...
How to set coffee menu prices
How should I set coffee menu prices? Such an important business question should always be addressed on an individual case basis; however, when setting coffee menus prices, consider surveying local and national chain competition and then position yourself higher not...
Coffee Shop Names
What Should I Name my Coffee Shop? The question surfaces with alarming frequency and urgency in social media. First things first: don't panic! While the trend in coffee shop names ranges from cutesy to outright absurd, choosing a name that captures the essence of your...
Start a coffee roasting business?
Ahhh, the smell of freshly roasted coffee, the intrigue of a giant coffee roaster -looking not unlike the business end of a steam locomotive- the money that you save buying and storing green coffee rather than sourcing roasted coffees elsewhere... everyone should be...