Coffee Shop Design and Decor

Coffee Shop Design and Decor

The topic of branding is a complex and ties into elements of design, perception and human psychology. Coffee shop design and decor is important for two reasons: to establish value in the mind of consumers or potential consumers; and to provide a space that supports...
Why to roast your own coffee

Why to roast your own coffee

“Why should I roast my own coffee beans,” and “does it improve business?” Well… yes and no. Make sure that if you decide to roast, it is for the right reasons and takes into consideration the skills necessary to excel at the craft. The...
Tips to improve coffee shop profits

Tips to improve coffee shop profits

A coffee business trade magazine writer contacted me today searching for ideas about how to improve coffee shop profits. My notes looked like they may make a useful blog entry, so I’ve included them here: Improve Coffee Shop Profits Eliminate low margin...