by andrew | Oct 1, 2009 | business, economy, news, roasting |
It was interesting to read the the latest post from industry blog Coffee Hero, “Espresso Vivace Now Without Robusta,” for two reasons: 1) as a fan of Espresso Vivace, I have enjoyed the Dolce blend in the past, and 2) because the article also sets a few...
by andrew | Sep 1, 2009 | business, featured, ideas, marketing, retail
The September issue of Fresh Cup Magazine features an article titled, “Your Board Room: a clear menu helps decisions get made,” that discusses the elements of an effective coffee menu. Coffee menu design and appearance is a critical one, as it defines your...
by andrew | Aug 2, 2009 | business, retail |
In a curious Friday press release, FMM Media, publisher of Funeral Business Advisor (check out this month’s feature on “tribute blankets,” who knew?) announced that it will launch a new trade magazine circulated primarily to independent coffee and...
by andrew | Jul 2, 2009 | business, news, retail |
I’ll admit to being a little nerdy but it’s not always without purpose. For example, I may be one of the few people in the coffee industry that routines reads reports from my server logs. I find it to be an interesting way to learn about new trends or news...
by andrew | Mar 30, 2009 | business, ideas, retail
The topic of branding is a complex and ties into elements of design, perception and human psychology. Coffee shop design and decor is important for two reasons: to establish value in the mind of consumers or potential consumers; and to provide a space that supports...
