A short article in the September Restaurants & Institutions Magazine discusses the latest tactics employed by Caribou Coffee, Corner Bakery, Dunkin’ Donuts, Starbucks and McDonald’s to refocus (or in some cases, build) their brand image in a depressed market.
I weigh-in specifically on the approach taken by Dunkin’ and McDonald’s to capitalize on the cost conscious [...]
Coffee fix: operators looking to reinvigorate brand loyalty
September 1st, 2009 · 1 Comment · Retail Coffee Industry, economy, starbucks
Tags: Andrew Hetzel·cafemakers·caribou coffee·coffee·corner bakery cafe·dunkin donuts·mccafe·mcdonalds·restaurants institutions·starbucks
Starbucks experiments with Lean
August 5th, 2009 · 2 Comments · Coffee Shop News, Retail Coffee Industry, starbucks
An article in yesterday’s Wall Street Journal looks at Starbucks new experimentation with Lean manufacturing principles, which just so happens to be the area of expertise of an old friend of mine.
Under a new initiative being put into practice at its more than 11,000 U.S. stores, there will be no more bending over [...]
Tags: lean·mark graban·starbucks
Starbucks pay-it-forward scheme resurfaces
July 31st, 2009 · 2 Comments · Coffee Shop News, Retail Coffee Industry, Venting Steam, starbucks
False alarm! Despite arriving in my inbox today tagged as happening in the United Kingdom, this article was actually from April 13, 2009 in Birmingham, Alabama U.S.A. (the US280 reference should have been a tipoff). Nevertheless, it’s clear that the marketing campaigns continue and my comments following the article are still valid…
Just [...]
Tags: pay_it_forward·starbucks·uk·united kingdom·viral_marketing
Interview on showeradio 740 KTRH
July 27th, 2009 · 1 Comment · Start a Coffee Shop
Last week amidst Starbucks’ Q3 earnings call and the unveiling of its semi-marked 15th Avenue Coffee shop concept, my phones were ringing off of their proverbial hooks with clients, institutional investors and reporters all trying to get some insight into what was happening with the business and its position relative to the specialty coffee industry.
Hawaii [...]
Tags: 15th Avenue Coffee·houston·newsradio 740·shower·starbucks
First video of 15th Avenue Coffee and Tea released
July 23rd, 2009 · 1 Comment · Coffee Shop News, Retail Coffee Industry, starbucks
The Seattle Times today released video of the interior of Starbucks’ new 15th Avenue Coffee & Tea concept and what’s most impressive about the design is that it, essentially, copies most other independent coffee shops started in the past 3 years. Take a look at it for yourself:
Note the “we ran out of cash” [...]
Tags: 15th Avenue Coffee·clover·La Marzocco·seattle·seattle times·starbucks



























