coffee business strategies

In a move that directly contradicts the Starbucks’ position of “putting people before products,” the company is reported to be launching vending machines in place of baristas to serve coffee at grocery stores in 8 states.
Starbucks unit brews up self-serve espresso bars
Starbucks Corp. is experimenting with selling espresso drinks from a machine, sans barista.
The [...]

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Bloggingstocks.com makes the observation that Starbucks’ recent excuse for the departure of Launi Skinner seems a bit contrived. Okay, it’s actually total B.S. I made the same observation, but didn’t have time to write about it this week. Zac Bissonnette of Bloggingstocks.com says it better than I would have, anyway:
Can Starbucks come [...]

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That’s the number of publications that have picked up on our Coffee Klatch “free coffee for Starbucks training” promotion. I could not be more proud.
Mike reports that local television news stations will cover the event live.
Check out the coverage of Coffee Klatch on Google News.

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SAN DIMAS, CA –(Marketwire - February 21, 2008) - Just two days after Coffee Klatch Roasting of Southern California announced that it would serve free coffee at its two coffee shops when all U.S. Starbucks stores close on February 26 for employee retraining, hundreds of independent coffee shops and small chain locations have followed suit [...]

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In today’s MediaPost Marketing Daily
MARKETING LOVES A VACUUM. IN the wake of Starbucks’ announcement that it will close all of its 7,100 company-owned stores on Tuesday from 5:30 to 8:30 p.m. in order to refocus more than 135,000 employees on its espresso standards, other coffee vendors are leaping to the fore.
Stew Leonard’s, which roasts its [...]

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