The Harmonious Brand
The June 2010 issue of Specialty Coffee Retailer features the article "The Harmonious Brand," which discusses basic elements of retail branding and includes a short quote by me about Gwilym Davies' disloyalty card as a brand statement. Some additional comments from...
Coffee origin brand marketing at SCAE 2010
CafeMakers company founder Andrew Hetzel will lead an origin brand marketing workshop at the 2010 Speciality Coffee Association of Europe (SCAE) conference in London. The session, "Developing an Origin Brand," will be held at Olympia exhibition hall on Thursday, June...
Tonight at Midnight (Pacific Time?) the Grounds for Health charity green coffee auction begins at . As with last year's auctions, leading producers have donated top lots of coffee (including a Panama Esmeralda Geisha, 3 bags of Maui Mokka, many others) that will be up...
US Barista Champion Mike Phillips on the CBS Early Show
I remember the good old days when we would take our 3-group to the park for a picnic. People would stare and ask: "hey, why is that 250 lbs, 220v espresso machine outside in the wind on a picnic table?" We'd just laugh... some people don't know how to enjoy the good...
Meza, Steiman, Hetzel to present at Ka’u Coffee Festival
A trifecta of Hawaiian coffee masters will present this weekend at the 2nd annual Kau Coffee Festival in Pahala on the Hawaii's Big Island. Not since John, Paul and George (minus Ringo) has so much talent come together on one stage. Admission for coffee training...
Liberica Coffee Espresso at SCAA Show
Kaapi Royale Coffee will serve samples of an espresso based on the rare Coffea liberica species during this week's Specialty Coffee Association of America conference and exposition in Anaheim, California. The blend, called Anokhi Karma, combines coffee from the...
Hawaii Coffee revenue falls 13%
From the Pacific Business News: Hawaii's revenue from coffee production plunged 13 percent year-over-year to $25.6 million in the 2009-10 growing season. The drop in revenue was a result of a 6 percent decline in the average farm price and an 8 percent decrease in...
Portland’s Green Coffee Bean Scene
Portland's green coffee bean scene was featured in Oregon Business magazine, one of the most vibrant in the country. My comments, below: Andrew Hetzel, a coffee consultant based in Kona, Hawaii, says the added cost of shipping to Portland is offset by the low cost of...
Win an India Origin Trip at SCAA
http://indiancoffee.wordpress.com/2010/03/23/kaapi-royale-coffee-invites-cup-tasters-to-win-an-india-origin-trip-at-scaa/The Kaapi Royale Coffee Challenge returns to this year’s Specialty Coffee Association of America exposition in California at the Anaheim Convention Center April 16th-18th. One Challenge Champion will be awarded a trip to join Kaapi Royale Coffee on their annual...
Barista Competition Featured on CNN iReport
https://www.coffeestrategies.com/2010/03/22/northeast-regional-barista-competition-featured-on-cnn-ireport/A coffee story submitted to CNN iReport by multimedia student reporter Abbey Niezgoda is getting a lot of buzz on the site's website today. As the time of posting, the piece is featured on the news giant's homepage with nearly 25,000 reported viewings. ...with good...
Study shows coffee at lunch reduces diabetes
An interesting report out of Brazil published in the American Journal of Clinical Nutrition shows that coffee consumed at lunchtime substantially reduces the incidence of type 2 diabetes in women. Drinking coffee cuts diabetes risk, new research confirms, but you may...
Hawaiian Barista Wins Mainland Competition with Hula Daddy Coffee
In two coffee industry firsts this past weekend in Los Angeles, Pete Licata of Honolulu became the first representative from Hawaii to win the Western Regional Barista Competition and also the first-ever to prevail at any barista competition using 100% Hawaiian...