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Coffee Branding Presentation from 2009 SCAA Atlanta

by andrew | Apr 26, 2009 | associations, events, marketing | 1 comment

This is my presentation from the 2009 Specialty Coffee Association of America show in Atlanta. This was a part of a panel entitled “Branding Values: How to Capture and Convey the True Essence of your Company” featuring me (Andrew Hetzel), Marie Franklin of...
Restaurant Coffee Presentation at NRA

Restaurant Coffee Presentation at NRA

by andrew | May 28, 2007 | associations, events, ideas, industry, restaurants, retail

At this year’s National Restaurant Association conference in Chicago on May 21st, I presented, “Achieve Grande Profits from your Coffee Service, for Not a Latte Money.” It’s a cutesy title but an important topic: transitioning from viewing...

Negotiation and Sales Tips for Coffee Roasters

by andrew | May 18, 2007 | associations, business, events, ideas, roasting

For any of you that were stuck in those long registration lines and missed the sessions, Andrew Hetzel’s two standing-room-only presentations from the 2007 Specialty Coffee Association of America annual conference in Long Beach, California are now available to...

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About

Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises development agencies, government, private coffee businesses, and institutional investors worldwide how to create and capture value from coffee production and trade.

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