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Coffee Branding Presentation from 2009 SCAA Atlanta

by andrew | Apr 26, 2009 | associations, events, marketing | 1 comment

This is my presentation from the 2009 Specialty Coffee Association of America show in Atlanta. This was a part of a panel entitled “Branding Values: How to Capture and Convey the True Essence of your Company” featuring me (Andrew Hetzel), Marie Franklin of...
Restaurant Coffee Presentation at NRA

Restaurant Coffee Presentation at NRA

by andrew | May 28, 2007 | associations, events, ideas, industry, restaurants, retail

At this year’s National Restaurant Association conference in Chicago on May 21st, I presented, “Achieve Grande Profits from your Coffee Service, for Not a Latte Money.” It’s a cutesy title but an important topic: transitioning from viewing...

Negotiation and Sales Tips for Coffee Roasters

by andrew | May 18, 2007 | associations, business, events, ideas, roasting

For any of you that were stuck in those long registration lines and missed the sessions, Andrew Hetzel’s two standing-room-only presentations from the 2007 Specialty Coffee Association of America annual conference in Long Beach, California are now available to...

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About

Andrew Hetzel, the guiding force behind Coffee Strategies, is a globally recognized expert in coffee market analysis, trade, and production. Leveraging his extensive knowledge, he advises development agencies and banks, governments, private coffee enterprises, and institutional investors on optimizing value creation and capture within the coffee industry.

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