by andrew | Jan 24, 2009 | ideas, marketing |
“I read a lengthy article about a local coffee shop in the paper this morning, how can I get my business featured in news articles?” As a part of your company’s public relations strategy, you should develop relationships with the editors, writers,...
by andrew | Jan 8, 2009 | marketing, oddities, origin
Juan Valdez is back in the spotlight again, only a few weeks after announcing the the Colombian Coffee Federation would attempt to buy Starbucks. This time the news is even weirder, as the organization announces a lawsuit against a cartoon called Mother Goose and...
by andrew | Oct 21, 2008 | business, industry, marketing, news, roasting
PT’s Coffee Roasting Co. Named Roaster of the Year by Roast Magazine PT’s Coffee Roasting Co. has been named Roast magazine’s Roaster of the Year for 2009 in the publication’s November / December 2008 issue released today. The annual...
by andrew | Oct 18, 2008 | events, marketing, news, retail, starbucks |
Bearclaw Coffee scores again with their latest successful public relations stunt. Note that public relations stunts are positive things, when orchestrated correctly. This week, the company dispatched one of its mobile coffee vans to the site of their recently...
by andrew | Jun 3, 2008 | marketing, news, retail |
In big coffee’s latest attempt to commoditize the former specialty coffeehouse experience, Starbucks and Caribou Coffee this week announced free or practically free WiFi promotions in the desperate hope that someone – anyone – will visit their...
by andrew | May 22, 2008 | marketing, oddities
There’s no denying that Billy Bob Thornton is one talented dude. He has a successful acting career, is an arguably passable musician, won an Oscar for writing the film Sling Blade in 1997 (in which he starred and also directed) and last, but not least, married...
